The mother-of-all-marketing content — the white paper — has been a staple of technology marketing for decades. White papers used to be written by technical people for technical people to explain complex ideas. Or they were written by thought leaders to introduce new ideas and solutions.
Both of those styles have their merit, but there is a whole new approach to white papers that educate and engage prospects without putting them to sleep.
There are no rules
In the past, guidelines for white papers included suggested page counts and organizational structure. They all looked pretty much the same, stifling creativity.
As it turns out, there are no white paper police. You can do anything you want. Creativity released!
Send me a note and let’s talk about how we can make your white paper shine.