So what is the difference between a white paper and an eBook? There are no hard and fast rules, but eBooks generally provide a higher level overview of the subject. Most white papers are .pdfs that have been created in Word. eBooks should be created in a program like InDesign that supports interactivity and formatting for mobile devices.
Interactivity in eBooks
Making your eBook interactive is where you can really start to add some pizazz. Some of the most common interactive elements are page navigation, pop ups and embedded video. If you are ready to spice up your eBooks, let’s talk about the possibilities.
Send me a note and let’s talk about how we can make your eBook connect with your audience.